Like This to Cure Cancer!

I recently read an article on CNN about “like farming,” which is a new technique scammers are using to take advantage of users’ good intentions on Facebook. A user “likes” or “shares” an uplifting picture or story (think beating cancer or stopping animal abuse), and then once the page has enough views, it can be converted to advertisements. It may even be sold to the highest bidder, who can profit from these newfound fans and the increased web traffic surrounding their page.

This will affect companies who genuinely are trying to engage with their consumers over Facebook. Already consumers are being pushed away by companies who want them to constantly “like”, “share”, and “retweet” their advertisements. Adding the frequency of these scams to the issue can only heighten consumers’ distrust, and make them less likely to engage with companies on social media platforms. 

To combat these negative feelings, companies should focus on producing quality, original content. Yes it’s expensive. Yes it’s difficult. But nothing good ever comes easy, and if a company wants to build a meaningful relationship with their consumer, they’re going to have to put in the effort. These consumers will then recommend the company to friends, which makes the company seem like a reputable business, instead of being annoying and in-your-face. 

Of course if this doesn't work, I'm sure there's a page against animal abuse that can be bought for the right price.