The good news: Their tweet definitely generated a lot of conversations about the brand.
The bad news: That brand "image" is something we won't be forgetting for a long, long time.
WARNING GRAPHIC IMAGE BELOW:
Soon after US Airways realized their mistake, the tweet was removed and the following apology was sent out.
Hopefully their investigation provides some answers because in an industry already plagued by constant customer complaints, an image like this can only further a bad reputation.
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